Smartphone Keyboard App can predict what you want to write
I thimk that every user of smartphone need to use Keyboard App for doing anything (typing message ,searching , watching youtube ,playing games….. ) . the Keyboards are small. Mistakes are easy to make even the simplest words. And self-correcting typos corrected errors often introduced by changing the words that have a lot to do with what it means to people.
And pushed consumer irritation strike the likes of Google and Apple and many complained from the start to try to put keyboards app chip smartphone - with the knowledge that there is a great opportunity to have a prominent place in the hands of users.
Perhaps no company, however, has found more success with keyboards app improve SwiftKey before the start of London issued a keyboard application in 2010. SwiftKey this application, which cost $ 4 until last Wednesday, when they become available, which is the downloaded more than 30 million times. And "is considered one of the most popular payment applications on smartphones to Google Play Store.
Expected to apply what is going to send the next use of intelligence and a lot of information on the Internet, including applications written in another man, namely, that the words that are commonly used. At that time applies this information to predict what you write next ..
"There is an enormous strategic value for the keyboard app," said Jon Reynolds, 28, co-founder of SwiftKey, the application is currently used by nearly 250 million mobile phones. "Whatever application you use your phone, We'are."
SwiftKey technological growth and attracted the attention of technology giants worldwide. Google and Facebook, for example, have raised questions about a possible acquisition of the company, if it has reached an agreement, according to several people who spoke on condition of anonymity because they don 'they were not authorized to speak publicly about such conversations.
A spokesman declined to comment on takeover rumors.
Finding a plan for long-term growth and not 'been easy. SwiftKey announced last week that it was ending its business model fee. But now the app is free, and the company charges users to extras such as different color themes of the keyboard.
This freemium model itself, which is popular with companies online games such as King, the creator of Candy Crush franchise, SwiftKey is an effort to attract new consumers, especially in developing markets. In countries like India and China, people are often reluctant to pay for smartphone applications, and prefer to download and pay for premium content.
"China is the next billion smartphone users," said Ben Medlock, 35, co-founder of SwiftKey. "The freemium model will help us to build our user base."
So far, the application has been limited to Android, which allows third-party developers like SwiftKey to change the look of the operating system. SwiftKey has also partnered with handset manufacturers such as Samsung and LG, and the application is installed on a large number of its new high-end phones.
However, while the implementation is always looking to increase their Android users, which has about 80 percent of the smartphone market in the world and is commonly used in low-cost models, SwiftKey also wants to attract Apple users.
This month, Apple announced that it has opened its third-party keyboard apps like SwiftKey applications. The launch had already collaborated with Evernote, the popular note-taking application, with the predictive keyboard apps in Apple's iPhone. SwiftKey but now says it is working on a keyboard application software running on Apple's smartphone.
"As the Android experience is better, Apple should consider a more open," said Richard Wong, a partner at venture capital firm Accel Partners, California, which has invested in SwiftKey. "Despite becoming" smart phones, most of the applications have remained silent. "
Finding Success with Apple will not be easy. While Apple has said that other companies could develop applications for the operating system, Apple has also introduced its own predictive keyboard app that has included in its new mobile operating system - a keyboard app that works a bit 'as the product of SwiftKey. This can make it difficult to convince users to download a separate keyboard.
"You have to have control of the operating system," said Nick Dillon, a senior analyst with technology research firm Ovum in London. "This helps to Apple and Google. SwiftKey for, there is a limit to what they can do."
SwiftKey has built its success so far in customization.
In the mining of its users and other online sources, the application can provide different estimates of text for each individual, depending on their type, what are their interests and the language they use.
An American, for example, you may be asked to use the word "football" in a text message on the World Cup in Brazil, and is offered to a user British "football." In total, SwiftKey now offers forecasts words in 66 languages, including Mongolia and Welsh. You are running a trial of a Japanese version and plans soon to introduce a Chinese edition.
"We draw from many different sources - this is the best way to understand what people are trying to get," said Joe Osborne, who leads the team SwiftKey predictive text "From the first moment, we are able to figure out exactly how. Read ".
SwiftKey keyboard app can be customized depending on what and how each person in the e-mail, social networking sites like Facebook, and mobile search on Google.
Users can link their accounts on-line predictive text algorithms APP. SwiftKey discusses his personal habits such as Twitter to adapt to each user suggestions.
The company says it is compliant with data protection in Europe, which are more stringent than those of the United States. SwiftKey also said that people should choose to add to their account on the system, and are not automatically recorded by the personalization service.
In the context of the overall implementation of SwiftKey, Caroline Gasperin, a Brazilian who heads the group of languages of the company, he spent more than two years of work in the Japanese version before its introduction last month. His team of 11 people to break the complexity of the prediction of words in the language based on the characters. The trial lasted two years - as opposed to less than a week is needed to build a similar model for a European language.
"We started the company to do a better keyboard," said Mr. Reynolds, co-founder. "From the beginning, our goal was to reach more than one billion mobile phones."
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